6 Elements of Design

Great design doesn’t just happen by chance.

A great designer strategically chooses things like color, shapes, and typography

—all of which have an impact on how a viewer or user perceives and engages with a piece of work.

Certain principles of design can also make a design more functional, especially when it comes to digital product design;

with the right pieces in place, you can create meaningful experiences that effectively solve your user’s pain points.

Adobe

Design elements:

1. line
2. shape
3. color
4. typography
5. texture
6. space

Briefly:

• A line is a great way to separate sections of your page or bring your reader’s attention to a certain part of the page.
• Shapes are ultimately found in everything from your logos to illustrations to countless other elements in your design.
• Color helps to evoke emotions and establish a mood behind the design.
• Typography lets your users know the tone of your page and helps establish visual hierarchy in your design.
• Texture creates a visual feel in your design.
• And finally, positive and negative space helps you maximize areas that don’t have any design elements.

7 principles of design (Adobe list)

1. Unity
2. Emphasis
3. Hierarchy
4. Scale
5. Contrast
6. Repetition
7. Rhythm

7 principles of design (99 design list)

1. Emphasis
2. Balance
3. Alignment
4. Contrast, Repetition
5. Proportion
6. Movement
7. White Space

4 design principles (Robin Williams)

• Contrast
• Repetition
• Alignment
• Proximity

References

• https://xd.adobe.com/ideas/process/ui-design/5-principles-design/
• https://99designs.com/blog/tips/principles-of-design/
• https://xd.adobe.com/ideas/process/ui-design/6-elements-design/
• https://www.uxpapa.com/the-non-designers-design-book-by-robin-williams/
• https://www.uxpapa.com/gestalt-principles/