Definition
User flow is the path taken by a prototypical user on a website or app to complete a task. The user flow takes them from their entry point through a set of steps towards a successful outcome and final action, such as purchasing a product.
Because there are many different paths that users can take, user flows are often modeled as flow charts with nodes for each of the major navigational paths. The purpose of user flow analysis is to identify the main user flows through your app or website, and identify areas where the navigational flow can be improved.
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Examples
For example, for an ecommerce site, a typical user flow might look like the following:
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- The user starts on the homepage
- From the homepage the user clicks onto a category page
- From the category page the user clicks on a product
- From the product page the user adds the item to the cart
- From the shopping cart the user checks out
- From the checkout screen the user completes the purchase
References
- https://www.optimizely.com/optimization-glossary/user-flow/
- https://careerfoundry.com/en/blog/ux-design/what-are-user-flows/
- https://habr.com/ru/post/496760/
- https://xd.adobe.com/ideas/process/user-research/user-journey-vs-user-flow/
- https://ux-journal.ru/polnoe-rukovodstvo-po-user-flow-kak-sdelat-primery-i-sovety.html
- https://uxmisfit.com/2020/08/17/what-is-a-user-flow-everything-you-need-to-know/
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